🎧 Thought Leader Profile: Graham Brown


Graham Brown – World Traveling Storyteller, Author and Entrepreneur

Graham is the founder of Pikkal & Co – Award Winning Podcast Agency – an AI Powered, Data Driven B2B Podcast Agency in Singapore.

He is a published author on the subject of The Digital Transformation of Communication, works including “The Human Communication Playbook”, “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”.

He also hosts Podcast Maps, The Be More Human Podcast, The XL Podcast, XL: 10 Minute Leaders Live and Asia Tech Podcast. He has published over 1,500 podcast episodes.

His work has been featured in the Financial Times, The Wall Street Journal and has worked with McKinsey, Leap, UTI Investment Bank, AirAsia, Xero, The Singapore Institute of Management, Vodafone, Nokia, UNICEF, MTV, The European Commission, Disney and Monster Energy Drinks.

He is also an Ironman Triathlete having completed 1 full IM and 4 half-IMs. Born in UK, Lived in Thailand, Spain, Cyprus, Japan. He now lives in Singapore full time with his family.

Profile URL: https://www.b2b.fm/profile/graham-brown

🎧 Recent Graham Brown Podcast Episodes


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🎧 Graham Brown Speaking Videos

🎧 Podcast Key Talking Points

(1) Podcasting for Brands

Founder of Award Winning Podcast Agency Pikkal & Co
  • Podcasting for Brands – lessons learned from helping some of the world’s leading organizations (McKinsey, UTI, Julius Baer, UBS, Singapore Government) find their voice with podcasts
  • How progressive brands can build diversity of voice through creating a Storytelling Organization
  • How brands can use B2B Podcasts to engage business audiences and communicate authentically
  • Ominchannel communications strategy for brands – how your podcast can create and drive thought leadership content derivatives across multiple channels
  • Lessons learned from publishing over 1,500 podcast episodes

(2) Audio 2.0 – The Golden Age of Audio

Author of upcoming book “The Age of Audio” featuring interviews with over 200 industry thought leaders in audio, podcasting, radio and advertising
  • Today there are 3.0 million podcasts – it’s getting easier to produce and harder to promote. How will Podcast SEO shape podcast discovery for a new generation of audiences?
  • How Artificial Intelligence is driving demand for authentic connection through audio
  • Audio 2.0 and Searchable Audio – big data’s final frontier

(3) Leveraging the power of OPP (Other People’s Podcasts) to Growth Hack Personal Branding

Founder of Podcast Guesting Pro – we help build thought leadership for B2B influencers
  • Why you should practise Agile Storytelling – find your start before you find your why
  • How thought leadership and brand authority are key to shaping demand and awareness at the top of the B2B funnel
  • The difference between public speaking and podcast guesting
  • Engagement lessons learned from host over 1,000 podcast episodes and guesting on over 100 people’s podcasts
  • How to be a great podcast guest (everything from connecting with the audience through story to mastering great audio quality
  • How to use podcast guesting as the cornerstone of your thought leadership content strategy

(4) The Power and Psychology of Storytelling for Business Leaders

Author of “Brand Love – how to build a brand worth talking about”, “The Psychology of Storytelling”
  • The 3 Box Storytelling Technique used by leaders to lead their people into the unknown (a narrative device that can be used for Digital Transformation, Change and Resilience).
  • The Jedi Mind Hacks and Storytelling techniques of great leaders (like Steve Jobs)
  • Shortform Storytelling: How to sell a new idea using an old analogy (e.g. The iPod wasn’t an MP3 player it was a “Tool for the Heart

(5) The Psychology of Data Storytelling and Artificial Intelligence for business leaders

Artificial Intelligence graduate, human storyteller and author of “The Human Communication Playbook”
  • How to tell engaging stories with data – case study examples audiences love being “Flattening the Curve”, “The London Tube Map” and “The South Up Map”
  • Searchable audio: How the world of human conversation contains 10x more data than our social media footprint
  • The Psychology of Data: why people buy on emotion and justify with logic

(6) Location Independence and the Future of Remote Work

Author of “Fire Your Boss, Sell Your Car, Travel the World – a guide to living location independent
  • How I sold my communications business and traveled the world for 4 years with my family living on tropical islands as a location independent entrepreneur
  • What life is really like living out of a suitcase and on tropical islands for 4 years
  • Why success is a story you can write yourself

Articles and Quotations

🎧 Graham Brown Podcast Topics

Invite Graham Brown to speak on your podcast